Brompton bicycle is travel free and without booking restrictions we can use on rail bus underground ferry or air services. It is a tool that originated in the business world but is useful for any kind of strategic planning.
This report provides in depth study of folding bicycles market using swot analysis i e.
Folding bike swot analysis. Brompton bicycles is a manufacturer of folding bicycles and are based in london. Strength weaknesses opportunities and threats swot analysis of. The model below is an analysis of the current position of brompton bicycles.
The folding bicycles market report. The swot analysis diagram above shows a swot analysis of brompton the folding bicycle company. Swot analysis of brompton bicycle.
Their products are light and travel friendly as they are folding bikes making them very unique and popular with people who commute a great deal. Swot analysis brompton bicycle limited strengths. The following is swot analysis is based on the case study provided of brompton bicycle.
Patented technology means no one can copy their design. Provide recommendations to brompton bicycle about future actions they should take for business success. A folding bike can be new ways of travelling.
Strength weakness opportunities and threat to the organization. 728 words 3 pages. Brompton bicycle has a number of strengths with one of them being a fact that they are a premium bicycle brand with british heritage.
Capital equipment skills of individual employees patents finances talented managers. Bikes government schemes encouraging customers to buy bikes innovative technology used attracting more customers had a patent at the beginning competitive advantage less r d costs hardly any model changes outsourcing some raw materials strong brand identity weaknesses. Q1 what resources are contributors for the organisation way out bikes production process.
A swot analysis is a method used to illustrate the current position of a business. As with every report on orbis research the folding bikes industry is the holy grail of information which serious knowledge seekers can benefit from. The bicycle folds in three stages to the size of a small suitcase.
Possible assumption could be. It s that freedom to travel anywhere that gives folding bikes a magic quality. The model helps identify the strengths weaknesses opportunities and threats of an organisation.
The model helps identify the strengths weaknesses opportunities and threats of an organisation. It s a simple but useful framework that helps you focus on your strengths minimize threats and take the greatest possible advantage of opportunities available to you. High oil prices people seeking alternative transport eg.
A swot analysis is a method used to illustrate the current position of a business. Way out bikes the following is a swot analysis of way out bikes. Finally the folding bikes market report ends with a detailed swot analysis of the market investment feasibility and returns and development trends and forecasts.
Swot analysis 2 swot is a business management anagram that stands for strengths weaknesses opportunities and threats. Unique folding design of bicycle.